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If just one word is used to describe today’s customer, it might be “demanding”. This is the result from global business developments: as production rose on a world scale, competition increased, and companies started to explore new ways to attract customers. In addition, the end of the 20th and the beginning of the 21st centuries are a period marked by a shift from the production to the service sector, which again concentrates on bringing benefits to consumers. As a result of this, we see a customer who is now shaping business rather than the other way around. As a result, businesses which ignore this fact will be left behind by more nimble competitors.
In online gambling, this really is even more apparent than elsewhere. It’s an industry which is developing so quickly that slower operators may very well fall behind. The sector only emerged within the mid 1990s, with the establishment of the very first quality online gambling agent – linked website, casino. To start with, people were not over-enthusiastic about gambling online, mainly as a result of fears about the legitimacy of operators, the security of transactions, and the idea that it took a really long time for wins to be paid to clients’ bank accounts. These fears have now been quashed through the emergence of respected casino operators and fast, secure online transactions. Now people place bets on the web with the same ease since they do their online pizza order.
To name one example, Red Lounge Casino, which is just one of the most common online casinos within the UK, started its November daily rebate promotion. Customers of the UK online casino are able to receive cash back from their losses every time they exceed a predefined wagering threshold. Cash refunds are tallied daily and transferred back to player accounts by 9 p.m. London time. Thus gamblers will be able to benefit from the daily rebate promotion up to 30 times during the month. Besides, while taking advantage of the daily rebate promotions, clients continue to be able to enjoy other promotions available at the casino.
The example above highlights two features of online casinos which have been dictated by customer needs – the desire to receive customer care and also to feel that they can be given something uniquely tailored to their taste. Besides its customized promotions, the UK online casino has gone further to meet these demands by setting up an efficient London-based customer care team and trying to meet and even predict all of its clients’ needs. Last month, Red Lounge conducted a survey among 110 of its customers to explore the features of online Roulette which UK customers consider essential. The casino thus highlighted several areas to focus on, such as big payouts in online Roulette, special bonus features and promotions, quick pace, and game graphics, and is integrating these elements when elaborating its highly successful online Roulette games – the unique Red Lounge Bonus Roulette as well as the generous Single Zero Roulette.
You’ll find just a number of examples to illustrate how modern gamblers no longer need to seek online casinos to play in, because it is now the on-line casinos who seek their customers by offering them the exact things they need, satisfying every whim and trying to predict what they are going to demand next. In a customer-driven world of business, this is essential.