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If you’ve been using QR Codes, and even if you’ve just been considering incorporating them into your marketing plan, you could be under the impression that the only codes available will be the most typical simple icons that sort of appear like a bar code given to hysterics.
Today, Quick Response Codes can be a whole lot more attractive and a lot more useful with the addition of image tools like logos, colors, and photographs. Called customized QR Codes, these value-added response tools have four great advantages over the traditional codes.
A custom QR Code tells the reader that there’s something very important to do. Rather than just sitting there like an annoying blob the way traditional generic odes do, a customized QR Code attaches itself visually to the rest of your message. Its very design says to the customer, “Pay attention. Here’s something you should be aware of.” Of-course as these codes become more prevalent in the US (which trails other countries in the usage of the codes), more folks recognize that the codes indicate more details is at hand. However, even with more awareness, generic codes in and of themselves can only do so much to stimulate response.
A quality QR Code design extends your brand. As a savvy business person, you know how important your image is to attracting and keeping customers. By having a well designed logo and employing other visual techniques, you attract attention. By providing valuable information regarding your products, in addition to special offers, you build loyalty. Today you may embed your logo, your colors, as well as your photographs into your code art. You get instant recognition with the look and also a customer who feels like they are receiving a little something extra whenever you make use of a high tech custom code.
Custom QR Codes permit you to communicate additional information, special offers, and unique messages to customers. An image-based custom code not simply perpetuates your identity, additionally, it permits you to tell certain customers (those with smartphones) about special offers just for them. The code design allows you to share news and information, display a web page, or go!! maybe transmit contact information like URLs, emails, and mobile device numbers.
Customized QR Codes allow you track results effortlessly and make changes as needed. With near instantaneous results, you may tell right away if your offer is a success, whether readers are pursuing more information, or if there is an increase in activity on Twitter. You can give a coupon deal today, push a web page tomorrow, and run a contest next week. All while simultaneously enhancing your image and increasing your awareness.
These codes were not originally developed as a marketing tool. They were employed in parts control in automotive factories in Japan. After the marketers got hold of them, in contrast, they opened up a whole new world of mobile marketing. But to obtain the most out of the technology behind these unique codes, do not go generic. Instead, opt for a customized code with image-enhancing QR Code design. You are going to be surprised what individualized QR Code art can do for your image as well as your results.