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Well done search engine optimisation, often called SEO for short, is designed to allow web pages to show up in search results when individuals search for goods and services rather than simply company names. The idea is the fact that people searching for things online are able to search out a business website without the prior familiarity with the business or its name. You will discover all manner of tricks and also techniques which fall under SEO, though the good sustainable methods (also sometimes called “white hat SEO”) are based around the idea of making your website easier for search engine to read and understand, meaning they rank you higher in searches for appropriately relevant terms.
It really is not uncommon to decide to outsource SEO to external marketing agencies as well as other companies, but you’ll find far too many dodgy types available who like to take companies seeking SEO – especially local and smaller businesses – for a really expensive ride. How then does one actually go about finding a good, honest and legitimate search engine marketer?
It is actually incredibly easy to locate a quality SEO agency online. Go to a search engine like Google or Bing and type in “SEO agency.” Ignoring the paid ads at the top, whichever firm has landed at the top of the search results are what you want – they must be pretty good at SEO or their own website wouldn’t be so high within the natural listings!
To narrow things down a bit, you might try extending your search. Say you live in Essex and want a local agency – just type in “SEO agency Essex.” Or if perhaps your web page is specialised and you want particular help with it you may add your industry or site type – “SEO tourism” or “SEO eCommerce” for example. This will likely be a good way to search out niche SEO agencies who have specialist expertise in your field.
Sometimes SEO agencies (or at least people claiming to be SEO agencies) attempt to solicit companies by sending them emails or submitting contact forms with various enticements and offers. However if you see something like this come in then it really is best to ignore it – if a company which supposedly specialises in search engine optimisation is reduced to spamming inboxes to get business rather than, say, doing SEO so their own website ranks highly and people can find them anyway, chances are they aren’t great. The exact same is true of SEO services advertised on paid ads at the top of major search engines or on banner ads on other websites. If their search marketing is any good, why are they having to pay for their placements?
Something else to bear in mind is to steer well clear of any SEO agency that promises you “top position for x keywords” or something similar. Nearly all modern search engines used personalised searching, meaning that everyone sees web pages in slightly different ranking positions depending on their personal search history. Absolute rankings are a thing of the past, any anyone claiming to deliver this sort of service is lying through their teeth. Modern SEO will use sustainable “white hat” techniques as a way to bring useful traffic to your webpage, not use exploits and dodgy tricks, that could constantly get them slapped by search engine updates like Google’s infamous Panda and our homepage Penguin algorithm changes.
Once you have found an SEO company that looks mostly all right you certainly will need to ask them some questions before you decide to leap into their services. And also the common checks like existing client list and testimonials, it’s a good idea to talk to someone directly on the phone or even in person.